Uncover Your Lucrative Target Market...

So you can monetise your message sooner!

Successful Marketing Starts With:

The Right Message, To The Right Person...
 At The Right Time!

Courses, Workshops & Events

Uncover Your Lucrative Target market


A short online course that helps you gain clarity on your ideal-client (aka Avatar) and better communicate to their CORE Buying Motivators by taking you on a deep-dive into "The 5 Steps To Better Connect".

If you've ever wondered...
WHO are they?
WHERE are they?
HOW can I better communicate my message to them?

This is for you...

Learn More

How To LAnd $25K Clients


"Having built four multi-million dollar businesses from the ground up, I can promise you none of them were built on the basis of offering $100 or $1,000 products or services... nor wasting time trying to convert freebie hunters"

If knowing "How To Land $25K Clients" is important for you come and learn from the world-class Marketing & Business Mentor: Paul Counsel. He'll be revealing LIVE how to design and create irresistible, high-end offers... and professional proposals that convert!

Master Class - Oct 2020 - Click To Book Your Ticket Now!

Lucrative income system


If you're not getting the financial results you want from your business... it could be because you don't know the "right" steps to take. And if you don't know what steps to take next, its easy to fall into the trap of thinking about going back to a job (eek!)...
The Lucrative Income System is an online course designed take you from struggle-town to success-city following these four “Boost My Business Now!” Blueprints. They're your step by step map to a business you can finally feel proud of!

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Carmel you are a wizard - in the very best way! Our brief chat helped me gain so much clarity on my avatar.
Now that I know her better, I can serve her better - and that means we all win!
5 stars in every way!
Thank you

Terri Adams-Munn

Ten Thousand Dreams

If you want to be better at communicating, I highly recommend working with Carmel. She knows more than just business tactics. She will help you to be a better version of yourself and be confident in making decisions.


Marissa Abao

Pinterest Strategist

Want To Earn On Your Own Terms?

Here's how I did it...

Hey there! I'm Carmel Murphy, a former broke, single mum, with huge debt, and no home to call my own... who became a successful online business marketer with the luxury of making money on my terms from wherever I choose! 

For years I struggled working 60+ hours per week just to make ends meet… and getting nowhere fast.

In 2009 I decided to become a coach.


I always loved to help people and now was the time to begin my own business... doing something I loved. It made sense. And all I had to do was the training and then I would get the clients. I wasn’t afraid of hard work, in fact I loved it.

So, I studied... and flew interstate, I spent heaps of money... I spent time... and I was ready...

I thought, that’s all I needed to do... get “qualified”.

Then I opened for business and... crickets!!!

No flood of customers; no envelopes of money and no lifestyle of dreams!


Oh, I got one or two clients here and there but to be honest I felt like I had no idea what I was doing.

But I persevered and tried and tried... looking over my shoulder often to see how well others were
doing and here was I going back to work AGAIN... I had to feed my kids and pay the bills...

People around me didn’t seem to “get it” for the most part they just thought I was crazy.

Why didn’t I just stay in a job...

But I wanted more, I wanted independence, flexibility, the dream, travel and of course the riches. What I found was hard work with no reward and a continuous revolving door of going back to a JOB and then trying again and always ending up back where I started...

Low on money and wondering what the hell I was doing!

Even though I had worked my way up to corporate level management, and had an enviable 'title'... I wasn't feeling fulfilled.  

I knew something had to change and I needed more consistent support and help but where would I get it.

It all came to a head when I was working and wanted time off to travel home to Ireland and could not go as it didn’t fit with the “company” timetable...

I decided I simply must get serious about changing this...

So that's when I remembered the one mentor that had really stretched my thinking years before... I plucked up the courage and I called.

We discussed a plan... I was nervous... I mean, what would be different this time?

But I decided to trust... to trust me, to trust my mentor and no matter how uncomfortable I felt, I decided to trust the process and push through it.

And that is what I did, I failed forward, I stuffed it up, I made mistakes, I got feedback, I felt scared and unsure.

But this time it was different...

Every week, I got to discuss what was happening, with someone who had my back.

I got to be supported and pushed to my potential.

I got to be directed when I wasn’t sure.

I got to be guided when it wasn’t clear.

I got to unpack my old limiting beliefs and change them.

I got to uncover my inner talents and skills I never knew I had - like marketing!

There were a few times I felt like giving up, but I am so glad I didn’t because now my life and business is completely different...


All because I found the support I needed to grow a better business...

And I up-skilled in the 4 fundamentals required to make that happen:

Marketing,  Copywriting, Video and Sales!

I now bring my coaching, management, and marketing experience into the enterprise world. 

I offer support to small business owners and entrepreneurs by passing on the crucial pieces of the elusive 'marketing puzzle' that form the difference between struggling in business... and enjoying more reliable revenue and relaxing time freedom.

I can help you achieve results like these too:

  • Work for yourself on your own terms 
  • Choose when and where you work (and for how much!)
  • Get more 1 on 1 clients, and become known as the expert!
  • Run workshops and training both online and off-line
  • Run successful retreats and events - locally, nationally, even internationally!
  • Rocket your revenue via high conversion sales and marketing strategies
  • Create online trainings, products and membership groups
  • Increase the number of leads coming into your biz via social media and other online platforms
  • Automate your business online so you can have more free time!
  • Become a sought after speaker and get your important message heard!

Hope you choose to join me!


Carmel Murphy

I just had a 30min tele chat with Carmel and it was amazing. I often think I know my ideal customer but when you have someone like Carmel who really pushes you to dig deeper and understand what are the emotional drivers of your ideal client then you get to the juicy bits.


I would highly recommend any business who needs to engage with customers to connect with Carmel. Data can only tell you part of the story. It is the human aspects which provide you the language and the leverage to really connect on a genuine level. Often this is the missing piece for small businesses and startups.

Kat Lynn

Sonny & Kat Photography

For many years marketers have tried to fit me in a box and I just don't want to be like, or do the same as everyone else. I need to find MY way. I had an introductory session with Carmel Murphy and she 'got me' and gave me some great ideas to implement into my business. Thanks Carmel Murphy. I'll be back ;)


Sharon White

Global Healing Exchange

An absolute powerhouse, inspirational with humour thrown in too. Moves you towards your goals and aspirations.

Robyn Gartrell

Self Employed

Clearly head and shoulders above the marketing pack.

Julian Anderson

Advance Dynamics

Build A Better Business With... 

Ongoing Weekly Support!

  • Learn new marketing skills to rocket your revenue
  • Feel more confident taking action for your biz online 
  • Get valuable feedback and direction from experts
  • Become part of a tight-knit community
  • Gain exclusive access to high-conversion content
  • Get all your marketing questions answered!

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