The Right Message, To The Right Person...
At The Right Time!
Courses, Training & Events
Copywriting is using words to influence and persuade your target market to take action! There are many things to write in your marketing - posts, ads, webpages, sales pages, emails, newsletters, scripts... that's why "Turning Words Into Dollars" is a super important skill to learn to help take your biz beyond 5-figures and more!
Video marketing is one of the most valuable entrepreneurial skills you can learn. It’s more important than any other sales medium. Nothing can match it as a means of storytelling, conveying your value and marketing the benefits of what you do for your clients. As a serious biz builder, you must "Master Video Sales" if you want to rocket your revenue...
Marketing is "everything your do before a sale" but in today's economic and social media environment, traditional strategies aren't as profitable as they once were. To be effective you need a modern strategy, a targeted campaign, and a consistent message. To "Take Your Business To The Next Profit Level" your copy, audience & offer must be aligned as one....
Carmel you are a wizard - in the very best way! Our brief chat helped me gain so much clarity on my avatar.
Now that I know her better, I can serve her better - and that means we all win!
5 stars in every way!
Ten Thousand Dreams
If you want to be better at communicating, I highly recommend working with Carmel. She knows more than just business tactics. She will help you to be a better version of yourself and be confident in making decisions.
Here's how I did it...
For years I struggled working 60+ hours per week just to make ends meet… and getting nowhere fast.
In 2009 I decided to become a coach.
I always loved to help people and now was the time to begin my own business... doing something I loved. It made sense. And all I had to do was the training and then I would get the clients. I wasn’t afraid of hard work, in fact I loved it.
So, I studied... and flew interstate, I spent heaps of money... I spent time... and I was ready...
I thought, that’s all I needed to do... get “qualified”.
Then I opened for business and... crickets!!!
No flood of customers; no envelopes of money and no lifestyle of dreams!
Oh, I got one or two clients here and there but to be honest I felt like I had no idea what I was doing.
But I persevered and tried and tried... looking over my shoulder often to see how well others were
doing and here was I going back to work AGAIN... I had to feed my kids and pay the bills...
People around me didn’t seem to “get it” for the most part they just thought I was crazy.
Why didn’t I just stay in a job...
But I wanted more, I wanted independence, flexibility, the dream, travel and of course the riches. What I found was hard work with no reward and a continuous revolving door of going back to a JOB and then trying again and always ending up back where I started...
Low on money and wondering what the hell I was doing!
Even though I had worked my way up to corporate level management, and had an enviable 'title'... I wasn't feeling fulfilled.
I knew something had to change and I needed more consistent support and help but where would I get it.
It all came to a head when I was working and wanted time off to travel home to Ireland and could not go as it didn’t fit with the “company” timetable...
I decided I simply must get serious about changing this...
So that's when I remembered the one mentor that had really stretched my thinking years before... I plucked up the courage and I called.
We discussed a plan... I was nervous... I mean, what would be different this time?
But I decided to trust... to trust me, to trust my mentor and no matter how uncomfortable I felt, I decided to trust the process and push through it.
And that is what I did, I failed forward, I stuffed it up, I made mistakes, I got feedback, I felt scared and unsure.
But this time it was different...
Every week, I got to discuss what was happening, with someone who had my back.
I got to be supported and pushed to my potential.
I got to be directed when I wasn’t sure.
I got to be guided when it wasn’t clear.
I got to unpack my old limiting beliefs and change them.
I got to uncover my inner talents and skills I never knew I had - like marketing!
There were a few times I felt like giving up, but I am so glad I didn’t because now my life and business is completely different...
All because I found the support I needed to grow a better business...
...and I up-skilled in the 4 fundamentals required to make that happen:
Marketing, Copywriting, Video and Sales!
I now bring my coaching, management, and marketing experience into the enterprise world.
I offer support to small business owners and entrepreneurs by passing on the crucial pieces of the elusive 'marketing puzzle' that form the difference between struggling in business... and enjoying more reliable revenue and relaxing time freedom.
Hope you choose to join me!
I just had a 30min tele chat with Carmel and it was amazing. I often think I know my ideal customer but when you have someone like Carmel who really pushes you to dig deeper and understand what are the emotional drivers of your ideal client then you get to the juicy bits.
I would highly recommend any business who needs to engage with customers to connect with Carmel. Data can only tell you part of the story. It is the human aspects which provide you the language and the leverage to really connect on a genuine level. Often this is the missing piece for small businesses and startups.
Sonny & Kat Photography
For many years marketers have tried to fit me in a box and I just don't want to be like, or do the same as everyone else. I need to find MY way. I had an introductory session with Carmel Murphy and she 'got me' and gave me some great ideas to implement into my business. Thanks Carmel Murphy. I'll be back ;)
Global Healing Exchange
An absolute powerhouse, inspirational with humour thrown in too. Moves you towards your goals and aspirations.
Clearly head and shoulders above the marketing pack.
Ongoing Weekly Support!