Welcome To High Conversion Copy...
"Turning Words Into Dollars"
Training Videos
Free Introduction To Copy Webinar
"The #1 Business Tool You Need To Learn Now So You Are Ready To Generate Higher Revenues Online When This Is Over"
Pre-Event Webinar
Homework To Do:
Print THIS sales page and highlight the sections you can identify where the 'voice' or 'mood' changes as per Paul's instructions in the webinar.
OR
Alternatively you can download this Word Document, to highlight the sections and print if you prefer.
Session 1: Grab Attention
- The Headline
12 mins in talked about Open Loops
19 mins in talked about Neuro Architecture - Attention
24 Mins in talked about Headlines
Then feedback on writing...
Session 2: Position Your Value
– One Sentence, 4 Steps
First 14 mins on Neuro Architecture - Novelty & Pain
Then feedback on writing...
Session 3: Introduce Yourself
- One Sentence, 3 Steps
Using contrast in copy
Session 4: Satisfy The
'Me Centric' Brain
Answering the 'what's in it for me?' question using benefit statements.
Extra Resource: Calming The Amygdala PDF
Session 6: Offering Peerless Value - Tangible V Intangible
Prechy V Mecentric
Neuro Architecture - Yes V No Decisions
60 min in - Value elicitation with Terri
Extra Reading: Book on The Experience Economy
Session 7: Proof
The 3 Elements - Who they were, who they are now, and their transitional story
Conspicuous Consumption
Benefits and Proof
Session 8: Risk Reversal - The Guarantee
Overview and Feedback
Session 9: Bonuses To Further Magnify Desire
This one includes Section 10 reference of what to do next.
Explanation and feedback with examples
Session 11: Guarantee
Avatar
The Purpose of Copy Writing
Introspection V Thinking
Genius Type
Extra Reading: Six Thinking Hats
#1 BONUS Q & A
Including How habits are made
#2 BONUS Q & A
3 mins Which parts of the template to use - the Hierarchy
9 mins The curse of Knowledge elasticity of messaging and a progression story
23 mins Disbelief suspension template feedback
42 mins counter intuitive pivot point
46 mins Terri fb post feedback
63 mins question as a statement. The importance of getting a no response
#3 BONUS Q & A
9 mins Leanne Feedback
20 mins Sales
28 mins Wendy Feedback
40 mins The BLOT template
PDF Downloads
Need assistance? Email carmel@thecommunicationqueen.com.au
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