Should you be concerned?
If your marketing is not working as profitably as you'd like, and if you'd like to increase your income... then, most definitely, your answer should be YES!
If you're looking to build your successful business beyond it's existing profit limits... there's one thing that stands head and shoulders above everything else that's required.
You must know exactly what tangible outcome your ideal customer is seeking to achieve.
Profitable results happen when your marketing accurately describes the unfulfilled desires of your ideal customer and shows them how to satisfy those desires by using your service or product.
The world's best marketers know that people buy “feelings”. So if you want to become more profitable, you MUST know what feelings your ideal customer is seeking to satisfy... and your marketing MUST aim at satisfying those feelings.
High conversion marketing doesn’t try to communicate information about products and services. Instead, it communicates emotional stories that engage your ideal customer in a larger story about what pleasure and happiness mean to them.
Buying decisions are based on feelings... not rational or logical facts or figures or features and advantages.
Your ideal customer doesn't purchase goods, or services, or knowledge or expertise...
They purchase the “feelings” they want to experience as a result of purchasing your goods, services, knowledge or expertise.
High Conversion marketing must satisfy the feelings your ideal customer wants to experience through purchasing your product or service...
e.g. is it comfort, status, security, pride, relief, convenience, freedom, peace?
What feelings does your ideal customer experience as a result of reading your marketing... e.g. trust, connection, like-ability?
What feelings does your ideal customer receive as a result of using your product or service... e.g. importance, independence, satisfaction, relief, pleasure?
Unfortunately, because incredibly powerful feeling motives determine decisions... poor marketing has a higher probability of creating "rejection" rather than "acceptance".
When your copy, audience and offer are not designed for high conversion, your marketing has a high probability of failing to "promise" the "feelings" your ideal customer wants to experience.
Rejection comes about when the vibes they receive from your marketing trigger, "you don't understand me... you don't appear to be authentic... I can't trust you" responses in your potential customers.
Buying decisions are "per-cognitive" feeling responses to what people see. The most expensive mistake you'll ever make in marketing, is failing to understand the sorts of feelings your ideal customer is seeking to receive through their purchases.
When you make this mistake, you cannot engage your ideal customer in a larger story about what pleasure and happiness mean to them and how they're able to enjoy emotional satisfaction through the use of your products or services.
At the High Conversion Marketing Retreat, you'll learn to apply new ways of influencing more customers and increasing your cash flow.
It leads to being overworked, underpaid, and missing out on time with your loved ones.
"I used to think of sales as a negative thing and definitely would not have considered myself a sales person or the best sales person for my business. Paul Counsel and Carmel Murphy share great marketing content in an understandable and implementable way which I have not experienced before. And, I will never look at sales and marketing the same way again! I’m so pleased I said yes and jumped in on the course"
NICOLE KENNET // Founder and Owner of Pernickety. Registered IR and HR Consultants Australia
"So many "ah ha" moments today. Neural pathways firing and rewiring all at the same time. An inner explosion of awesomeness. Love learning how to craft my current writing skills into copy writing skills. Let the learning bombs continue followed by implementation so that knowledge maybe formed". Gratitude Paul
FIONA JEANNE // Founder of The Purposeful Warrior
"Day 4 has a very high standard to beat... today exceeded all of my expectations! The learning and expanding today was incredible.
COBY MCKENDRICK // Founder of Conscious Living Mum
You'll become more persuasive, more attractive, and more believable.
By directing copy towards the buying motives ("feelings") of your ideal customer, you'll be letting your ideal customer know that they'll be able to feel exactly what they want to “feel” as a result of purchasing from you.
It doesn't matter if you're in a consulting, coaching or service related business. You'll stand head and shoulders above your competition and gain more leverage in your marketing... and you'll have greater authority. And this means greater positioning… in the mind of your ideal customer!
Remember; buying is not solely based on rational thoughts. Its based on a series of unconscious nudges that trigger an initial "yes" or "no" decision. It's only after you've triggered an emotive yes decision... that a series of rational thought processes take over to confirm the "yes" decision.
While its important for good marketing to supply rationalisations that make good purchase decisions, they rarely elicit a sale by themselves. That's because high profit sales is a "transfer of feelings" business.
If you don’t understand the feelings they're seeking from the purchases they make, you won't be able to target their “me-centric” desires and feelings, and you won't understand why they're not buying from you.
The more descriptive your marketing is of the benefits your ideal customer is looking for, and the more you write them into your sales copy, the more effective you're going to become at converting "feelings" into "sales".
If your marketing is not producing the level of income you'd like... and if you find that writing effective copy is a real challenge, it's important to understand that it's not your fault.
Its because most of the information you've received over the years is outdated and doesn't work anymore. And brain science research illuminates the reasons why... they're discovering that people don't make buying decisions the way traditional views have taught.
New brain science now understands that the "decision brain" must be presented with a specific sequence of stimulants before it can make a conscious "YES" decision.
Rejection rates are high for copy and marketing that fails to follow this specific sequence.
As a business person, the highest and best use of your time is learning this High Conversion Sequence so you can quickly put extra $'s in your business bank account.
Escape from the city, breathe in the beautiful fresh air... and take advantage of this opportunity for individual focus and support so you can rapidly increase your skills and become more financially productive, faster.
To survive in business, especially online, you HAVE to position yourself strategically in market place so you don't get lost in the 'sea-of-sameness'. You must stand out for the amazing VALUE you provide to your customers and clients. Saying the same thing that everyone else in your niche is saying just won't cut it!
Come prepared with your 'Lucrative Target Market' document aka 'Ideal Client Document' to gain maximum value... Stuck already? That's OK we'll be on hand to help you through this process!
How do customers find you? How do you connect with them? How do you capture leads? How do you turn leads into customers? How many collection points should you have? How complicated does it REALLY have to be?
All these questions and more will be answered as we delve into the depths of designing your business and marketing to suit you! Not every business is the same and not every business sells the same ‘way’. Utilise the knowledge in the room to help gain clarity on a way forward for you - that makes sense!
Take your DISRUPTIVE message and write it into a captivating and compelling 1 page 'script' following this simple 6 step structure. This document will become your go-to marketing resource. Every time you write marketing material in the future no doubt you'll refer back to this document. Yes it's a highly valuable resource!
Need to write a sales page, video script, social media post, email, Ad? No worries when you get this 6-step template 'nailed' you'll never be lost for words again! Once you have certainty in your message and can WRITE it with confidence it's like the pressure suddenly lifts from your shoulders... perhaps marketing can even become FUN!?!?
Video is a core part of marketing, if you aren't producing video... you're likely falling behind. So, now you know what your message IS... it's time to get comfortable and confident saying it on camera! You'll be shown how to set up all the 'technical' things and some tips and tricks to looking and feeling confident on film.
Then for a select few (those who are ready and willing) there'll be an opportunity to get your message recorded! Receive immediate feedback and hone your skills whilst others watch and learn too.
Found this valuable? Take your footage home on a USB so you can use it, or refer back to it, once you leave!
LinkedIn describes Paul as being in the top 1% of the most endorsed mentors in Australia for business strategy.
"The Money Mastery Mentor"
Having built four multi-million dollar businesses for himself, Paul is now focused on passing his skills and support onto emerging entrepreneurs, consultants and business owners determined to achieve greater levels of success for themselves.
During this, private, personal and profitable retreat, you'll learn the mechanisms, brain science and psychology for writing persuasive copy. You'll pick his master marketing brain... as Paul helps you to innovate, create, and write your own powerful copy. (There's an extremely good chance that he'll even write some copy for you!)
The Communication Queen
With over 25 years experience in high level leadership and management and 11 years as a coach/mentor, Carmel has learnt the value of the power of great marketing, copy and communication to engage your audience. She specialises in identifying your Lucrative Target Market, because "if you market to everyone, you market to no one!"
Carmel's passion for people and business has come together to develop programs in high-conversion, profitable, marketing, copywriting and communication.
Sarah Lucy Rose
Sarah is one of Australia's rapidly emerging young copywriters achieving productive success for national and international businesses. She knows the future success of your business (especially online) will rely on the ability to write profitable, high converting copy.
She has over 5 years experience in online marketing and copywriting, and many 'tips and tricks' to share to help you progress faster!
Her support for you is invaluable.
When you learn to apply the 3 powerful "belief changing" marketing strategies Paul can teach you...
you'll begin to experience the money surplus that frees up your lifestyle.
It's the 3 critical elements of the psychology of money and human behavior.
Nathanael’s Rest provides a quiet space for retreat in the natural beauty of the Perth hills.
The semi-rural property is forty minutes from central Perth and walking distance from the Mundaring Village.
In between 'workshopping' take a stroll around the gorgeous property, refresh and get inspirations whilst walking the labyrinth, pop down to the local shops and cafes to refuel and escape!
We'll even have a dinner out on the last night to celebrate the week and all it's successes!
Others would charge at least $4497 for a 4 day intensive like this...
(and it definitely wouldn't include accommodation)
Get 4 Days Of EPIC Marketing Mentoring And Copywriting Coaching
For Only $2997
The Copy And Marketing Retreat is on 16th to 20th November 2020.
If you are staying in the accommodation onsite check-in is Sunday pm and check-out Friday am.
Further details will be provided to you via email.
A light breakfast IS provided in communal facilities.
Cooking facilities are available in a communal kitchen so YES you can bring your own snacks and food.
There are also multiple cafes, pubs, restaurants and produce stores in Mundaring to keep you sated!
Yes, there's ample parking onsite. No fees or time limits.
It is located about 40km east of Perth, just off Great Eastern Highway.
Accommodation IS included in the ticket price for the first 12 people.
There are limited twin-share rooms available should you like to bring your business partner too!
Please email:firstname.lastname@example.org for any questions regarding rooms.
Along with any existing marketing documentation you have for your business.
Strict limit of 12 rooms for on-site accommodation...
20 people total for event!
YES! Daily drive-ins are welcome.
You are fully protected by our 100% Satisfaction-Guarantee.
For all inquiries, and requests for payment plans, please email: email@example.com
with subject line "Marketing Retreat Inquiry"
© 2020, The Communication Queen