Welcome To High Conversion Copy
Turning Words Into Dollars: 11 & 12 July 2020
Content will be uploaded as we go!
2 Day Training
Resources
Webinar Recordings
Intro Webinar: If Money And Cashflow Are Important To You Learn This Skill
Bonus Webinar: The Psychology of The Rule Of 3
Session 1: Grab Attention
- The Headline
Link to 'Turning Words Into Dollars' sales page on the website
Session 2: Position Your Value
– One Sentence, 4 Steps
Session 3: Introduce Yourself
- One Sentence, 3 Steps
Using contrast in copy
Session 4: Satisfy The
'Me Centric' Brain
Answering the 'what's in it for me?' question using benefit statements.
Extra Resource: Calming The Amygdala PDF
Session 5: Speed Of Results
- Provide A Timeline
Session 6: Offering Peerless Value - Tangible V Intangible
Extra Reading:
Book on The Experience Economy
Session 7: Proof
First 15 mins discussion
1. What does value mean?
2. How is it different from benefits
3. What is risk
Extra Reading:
Against The Gods - Book re Risk
Session 8: Risk Reversal - The Guarantee
Session 9: Bonuses To Further Magnify Desire
Session 10: Reassurance Of What To Do Next
First 15 mins discussion
How to use a guarantee no matter what your industry
Make it risk free
Session 11: Decision Time
Colour Coded PDF:
Disbelief Suspension Template
(see bonus PDF downloads below)
PDF Downloads
BONUS PDF Downloads
Need assistance? Email carmel@thecommunicationqueen.com.au
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