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3 Ways To Use Video In Your Marketing To Get Dramatically More Leads…

  1. Solve a Problem

One way to get more leads is to ensure you are solving a problem that your target market are searching for. 

When they find you ensure there is a call to action included so they get added to your email list too ( give them a free something in exchange)

2. Include Videos In Emails

Use quick, relevant videos in your emails.

I find tips, hacks and valuable content to build even more trust. 

3. Answer their urgent questions (aka be the expert they need right now!)

Find the most urgent question they are asking. 

I use Answerthepublic.com, Facebook group search and YouTube to find these

And you can show them the answer in a video…

Make sure you always include a call to action.

For your free PDF the Top 5 Videos To Use In Your Marketing Now Click here…

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The Fundamental Flaw With Time Management

Ask any entrepreneur or business owner what one of their biggest struggles is, and no doubt it will have something to do with TIME…

  • Not enough time to get everything done
  • Things taking too much time to complete
  • A feeling of running out of time when things haven't gone to plan!

This 'too little time' phenomenon sees endless blogs, books, podcasts and courses teaching time management. It's a lucrative industry, no doubt!

There's soo many people searching for the answer to 'more time'…

But somewhere along the line, something was missed. Skipped over…

We all nod our heads in unison through the power of collective agreement about how important time management is. 

But there is, unfortunately, a flaw in our thinking…

But before we get to that, let's first ask the age-old question – what is time?

Google this question, and you'll find many answers to what is quite a tricky question! But before we go down the rabbit hole of physics and time-space theory…  good old Wikipedia will suffice for today:

"Time is the indefinite continued progress of existence and events that occur in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to compare the duration of events or the intervals between them, and to quantify rates of change of quantities in material reality or in the conscious experience. "
https://en.wikipedia.org/wiki/Time

Bit of a mouthful, right!?

Here are the three key things to take from this:

1. Time doesn't stop

2. It allows us to order existence and events from past, present and future

3. Time is a measure of change

Now, this is all well and good until you ask the question – is time something you can actually manage?

Because as the definition shows, time isn't a 'THING'.

You can't touch it. Hold it. Tie a rope around it and tell it to speed up or slow down, or correct course! Management means to be in charge of something and to control it.

Unfortunately, this is the fundamental flaw when it comes to using the phrase' time management'…

Because as it turns out – you can't actually manage time!

And the more people propose that you can, the more it creates feelings of guilt, overwhelm, and frustration in people out there IN time building and growing businesses.

You can only ever manage YOURSELF in time.

Believing you can manage time leads to constantly feeling you've failed or that you're not 'good enough' because you're not 'managing your time' correctly and ticking that 'to do' list off fast enough!

Here's where I believe the discussion on Time Management needs to head, especially for business.

1. Self-Management

When you let go of the concept of time management and instead focus on self-management, things can really start to change for the better. But it does, of course, require the ability to increase your self-awareness so you can 'see' what behaviours or habits you need to change, evolve, or let go of to manage yourself better IN time.

Something I see many people struggle with is unrealistic time expectations. Scheduling and lists 'don't work' only creates endless stress and anxiety because they believe they should always do things FAST. And if they're not completed in the allocated time, their cortisol goes through the roof!

How can you become better at managing realistic time expectations?

Surround yourself with others already achieving what you want – and ask them how they do it, how they learned a new skill. How long it takes them to complete the task? You may be surprised that all that extra pressure you've put on yourself is entirely unnecessary!

2. Impact Of Tasks
You probably already know about listing tasks in order of urgency and priority. But what most will miss is a third aspect that is vital to consider when it comes to exceptional achievement.

And that's IMPACT.

The impact or significance of each thing on your list compared to your end goal. For entrepreneurs, that could be financial freedom or creating generational wealth. For business owners that could be winning awards or expanding into new areas. Whatever that big goal is, it's super important that you assess everything on your list for its significance to this outcome. And put those tasks to the top of the list that has the MOST impact on making that dream happen!

Ranking by impact and significance can give you the power to say NO things on your list leading you in the wrong direction! Helping you stay focused and more successful in the long run.

3. Commitment

Once you know what you need to manage – yourself.

And once you know your most significant tasks – to ensure you get what you want!

It then becomes a commitment to focus on these two things.

Something that is talked a lot about in marketing and business is consistency. Consistency in your message. Consistency in content creation. Consistency in showing up and giving value.

It's crucial to realise committing to being consistent is self-management. Not time management.

Time is going to pass, no matter what you do…

It's all about managing yourself (or your 'selves', as Hal & Sidra Stone would say) in time.

More about managing your 'selves' in a future article…

Till then, if you catch yourself using the phrase ' time management,' remember – there's more to it than making a list or schedule and then 'failing' to stick to it when it comes to Exceptional Achievement! 

Those who are genuinely successful understand the profit-power of self-management within time.

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The Top 5 Videos To Attract More Clients Online

Everywhere you look, VIDEO is taking off! Social media, stories, lives, online courses, even videos within emails. Video is KEY to getting your message seen, heard, and ENGAGED with by the right people.

But!

What should you SAY in these videos?

What inspiring piece of content will you create that RESONATES with your target audience and positions you as the go-to authority!?

  • Boring videos won't get watched, and irrelevant content says all the WRONG things about you and your business…
  • Creating endless content that drives little to no traffic gets exhausting…
  • Releasing a bad video could cause as much damage as a bad customer review (and you don't want that now, do you?)

Here's where to start:

These 5 videos will help you;

  • PRIME and SEED your audience to your exceptional VALUE
  • Get them familiar with your unique MESSAGE…
  • AND
  • Make them more likely to BUY from you…

These 5 video types aim to eliminate the "I'm not sure"/"do I trust you?" barriers. They talk directly to your target audience and what THEY'RE interested in, what they're searching for, what they need to hear from YOU!

If you want to SHINE online like the exceptional entrepreneur/business builder you are... then this top 5 list of videos to create is for you!

#1 Problem Videos

Your most lucrative target audience is searching for a solution to a problem. When you can talk directly to their problem, then they'll see you (or your product/service) as the solution to their urgent needs.

The "URGENT PROBLEM" is the first problem you can solve for them. It's what they need to be solved NOW.

Your job? Create videos about their urgent problem... and how you solve it!

Describe the problem as it shows up in THEIR world. Ensuring you communicate with compassion and understanding. Next transition to how your product/service, SOLVES that problem for them.

And always remember a clear call to action at the end.

TIP #1

Ensure you do market research so you can uncover the language your target audience is using to describe their problem. Then you can talk to them in their words.

Using their own language makes it easier for them to connect with you because they'll feel that you 'get' what they're experiencing. This will help skyrocket your know-like-trust factor fast!

#2 Desire Videos

The other thing your lucrative target market will be seeking (other than solutions to problems) is the satisfaction of DESIRES.

Your job? Create videos that talk to their core desires and show how you can help them achieve satisfaction.

Core desires are the most powerful of them all! Core desires can include things like safety, security, belonging, increased status, significance, variety and connection.                                                                                                                                          

TIP #2

Contrary to popular belief, your job in marketing isn't to CREATE desire in your potential client or customer. Instead, the desire must already exist within them.

Your only task is to 'add fuel' to their desire... make it burn so bright and so strong... that they must take action with you to satisfy it NOW!

Using emotionally charged language, emotional stories, and 'before and after' contrasts is a great way to tap into their desire and ignite its purchasing power!

#3 Question Videos

Your lucrative target market has questions - they're seeking answers, solutions, and information. So, when you position yourself as the provider of answers or as the expert who tackles the hard questions, you become more valuable in their eyes and trust is established in a really genuine way.

Your job? Start by making videos that target the questions they are searching for on Google & YouTube and provide the answers (or access to the answers) they're seeking.

Tip #3

Whether in business or social media, if you have a group, pay attention to conversations as people usually ask questions regarding the things they're struggling with.

Another resource you can use is https://answerthepublic.com/

Here you can find all the questions people are typing into google as related to your topic. It's a treasure trove of content ideas and can help take the guesswork out of targeted content creation.

#4 Story Videos

People love to communicate through stories, including your Ideal Client or Customer. It could be a story about you, a client of yours, someone you know, or even a story about THEM!

Stories are highly influential when you can create an emotional connection and reaction in the target audience.

Your job? Collect & craft stories into videos that people can relate to.

  • Stories that encounter the same challenges your Ideal Client is going through
  • Stories in which the subject successfully overcomes obstacles and succeeds in the end
  • Stories that increase the perceived value of your offer

TIP #4

Russell Brunson recommends an easy 3-step script you can use for highly engaging content...

First, grab their attention with a HOOK (a big juicy headline or promise).

Second, emotionally engage them and SHOW them the 'before and after' transformation or crucial 'aha' moment using a STORY.

Third, transition to your OFFER of how they can experience similar results too.

#5 Sneak Peek Videos

People love seeing the 'real-life' stuff, the stuff that isn't always perfect!

There's a time for 'professional' content, and there's a time for 'personal' content... both provide an opportunity to showcase your unique point of difference in the marketplace - YOU!

Create videos that show your business's day-to-day or inner workings, behind-the-scenes life, and the real-time results of those you help.

Showcase your personality, your professionalism, and proof that what you do is accessible for others too!

Remember, as much as these videos may focus on you; the strategy is that everything you show is RELEVANT to your Ideal Client and their decision-making process.

It's not just making content for content's sake... because that's exhausting!

TIP #5

When doing this kind of video, always ask yourself what are you trying to show them. There MUST be a strategy behind it...

What do they need to see from you to feel like you're the right person to work with? Is it...?

Honesty? Trust? Humour? Flaws? Warmth? Personality? Fun!?

What will make them say things like "oh, they're just like me!" or "I'm not the only one" and "I can do it too!"

Remember: Create a content schedule with your strategy in mind - and stick to it!

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A Simple 3-Step Approach To Marketing To Help You Get More Clients Online

Marketing is the key ingredient to a successful business, especially online. Yet, it's one of the most overlooked aspects when deciding to start a business. You focus on WHAT you want to do now that you've quit your job and taken the leap. It's all about ideas and action and that first flurry of customers and clients – of people you KNOW.

But what happens when you run out of friends, friends of friends and all those networking events get you nowhere? 

You'll suddenly realise the importance of marketing — the importance of reaching bigger audiences and having your message spread much wider than ever before. It plays a crucial role in creating consistent and reliable cash flow from leads and clients coming to you – rather than you chasing them!

When I first got into business, I overlooked the importance of marketing too. I thought, "I'm good at what I do, so everyone will want to work with me". I didn't realise that just talking to people about 'what I do' wasn't going to be sustainable in the long run. I didn't realise there's a whole lot of psychology around how you have to communicate your message so that they actually understand how it's helpful to them and why they should care, right now - not just a nice conversation with people who are never going to take action with you!

Yes, there comes a time when marketing becomes the critical factor to getting beyond the 'hobby' stage of business and entrepreneurship. The starting point is understanding WHAT marketing is.

Marketing is very different from sales. Marketing is the process of communicating your value to an audience. It's a way of communicating what problem(s) you solve, what desire(s) you satisfy and how you can help those you want to work with the most.

Marketing is everything you do BEFORE a sale.

The biggest mistake you'll make when you start marketing is falling into the ANNOUNCING trap. Announcing to the world what you do, who you are, and what you're selling. TELLING people what's good for them. Leading with how many awards you've won, your qualifications, and stating the price upfront. SELLING before providing any real, tangible value!

Marketing becomes exhausting when approached like this. It leads to the next big mistake… the "Spray & Pray" approach…

Make as much content and advertising material as you can, then throw it out on 'social media land' to see what sticks.

Picture a firehouse drowning people with irrelevant stuff they don't want.

There's already an overwhelming amount of marketing messages that we're bombarded with every day… it's time to make your message one of the goodies! A targeted message that gets the RIGHT people wanting to work with you – less hoping someone will buy from you, and more knowing people really do want your offer of value.

From my experience, effective marketing boils down to this simple 3 step approach:

"The Right Message, To The Right Person, At The Right Time

1. The Right Message

The key with this is it is the right message for THEM. Not you.

Ask yourself what they need to hear from you right now, not what you want to say to them. There's a profound difference to this!

The message must be focused on them, the potential client or customer. The message must be created FOR them, TO them, and ABOUT them. Not you.

The language you use in the marketing message is important.  It must be the words they use, they understand, and with which they resonate.  Too often, people use professional jargon or high-level concepts that instantly alienates the audience.

If you do solve complex problems for your clients – it can be challenging knowing what to 'lead' with when marketing. You can end up promoting a YAWN inducing message that either people have heard before – or is meaningless to their current problems!

That's why it's important to have a message that talks directly to an urgent problem they're looking to solve. Or an urgent desire they're seeking to satisfy. Urgency is key; your message must grab their attention because it's relevant to what's going on in their lives, right, now!

As Frank Kern says, there are only two things you will do when it comes to marketing – you'll either be speaking your message or writing your message. Learning how to craft compelling copy and researching the psychology of decision-making science is key to transforming an average message into a high-conversion one.

Getting the 'right message' takes research, testing, and perseverance to learn the nuances of influence and persuasion and how you can communicate your value in a way that encourages a direct response from THEM!

2. The Right Person

Getting the 'message right' depends ultimately on WHO will be consuming it, aka who you want to work with, who you can help the most! Defining your Lucrative Target Market (aka an existing market, already spending money, already seeking solutions) and constantly refining it over time as you get feedback and results is the best way to ensure your message is seen, heard, and desired by the right people.

When writing or speaking your message, it's important to remember who you are talking to. Getting clear on your Ideal Client allows you to always structure your message to them. In the language they use.

To do this, your Target Market Research needs to go beyond simple demographics. You must familiarise yourself with their fears, desires, wants, needs, problems, urgencies, anxieties, beliefs, values… and stories they tell themselves. Not only does this provide insight into what is going on in their world – it gives you fantastic insight into appropriate content to create FOR them. Tying your skills back to their problems and desires is critical.

Thorough Target Market Research will soon highlight where the 'gaps' are in existing solution providers offers – you will then start to see how you can craft your message to fill a gap in an already lucrative market place.

"But! Doesn't getting so clear, and specific, and targeted to just ONE
person's inner workings – exclude everyone else?"

Here's a way to explain why getting clear on your Ideal Client's inner workings doesn't restrict you to a tiny audience:

Picture a dartboard.

The bulls-eye is that ideal client you'd love to help. Say they have 10 problems and desires you can help them solve and satisfy through your offer. The next ring out is someone who has 8 of these problems.

The next ring out has only 6.

The next ring out has only 4.

And so on.

When you talk to the bulls-eye, you're automatically talking to everyone else. The difference is you're so clear on who you help and what they're seeking… you actually open the door to MORE people seeing your value. Simply because you know what they're looking for and how to communicate it to them!

Speaking their thoughts, feelings, stories, and challenges BACK TO THEM is a sure-fire way to skyrocket your like-know-trust factor. Something which untargeted, fire-house, "Spray & Pray" marketing will always struggle to achieve.

3. The Right Time

Out of these three steps –TIME – is the one thing you can’t control. 

The right time for each person who sees your message is going to be different. Some will instantly want what you're offering because they have high urgency. Some will resonate with you and your message, but the time won't be right for them, but the more they see you and your message, they will know who to turn to when the time is right. Some will see your message and scroll right past it– but two months later, see it again, and suddenly it's the thing they need, right, now!

You can't control WHEN the time is right for anyone. That's why consistency is king in marketing. Consistency in the message you put out to the market place. Consistency in content being created and published out to your market place. Consistency in your desire to do what you do – and share it out to your audience!

Now consistency is not always an easy thing to achieve. It gets caught up in all sorts of time management challenges and resource restrictions – money, time, energy – as an entrepreneur or business owner, time is always of the essence. Still, it can also feel like you waste a lot of time on things that 'don’t work’.

This is why being clear on who you help and what they need to hear to take action with you is so important. It’s much easier to be consistent in a message when you KNOW what to say, write, create, and publish. It’s the not knowing that usually wastes so much time… and holds you back from greater success.

But mixed into the marketing challenge (and reality) is the fact that most people will NOT take action with you. When you look at the analytics, statistics, and numbers of online marketing, the percentages are usually lower than you’d expect – especially when you’re just starting out.  Therefore, an aspect not often talked about when it comes to consistency is the RESILIENCE required to allow the results to improve over time. Especially if you’re doing organic marketing strategies. It will take time for you to gain confidence in your message and develop the marketing skills such as copywriting, video creation, and influence and persuasion before the ‘numbers’ will create that consistent cash flow you need.

That’s why surrounding yourself with people who can guide you, provide support, and aid in your skill development is key to ensuring results happen faster than you trying to do it all alone.

Putting it into action!

Now nobody gets all three steps perfectly right the first time. But you can use these three steps as the foundation of your marketing approach.

Come back to these three steps when you’re feeling overwhelmed with all the ‘to dos’ of marketing when you’re caught up in the intricacies of HOW to put a marketing campaign together technically. Or when you’re at a loss of what to communicate to your audience.

Marketing can seem so complicated. So daunting. So time-consuming. So go ahead and write them on a piece of paper and stick them on your wall. Then the next time you’re feeling at a loss of what to do – ask yourself one thing: “How Can I Get The Right Message, To The Right Person, At The Right Time?”

Use these three factors to help guide your decision-making process.

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From Exhausted Employee To Online Entrepreneur: My Top 3 Defining Moments

Interview with Carmel Murphy.

NOTE: *best read with a thick Irish accent* ?

Q: Let’s rewind to when you were working full-time; what was that moment when you said, “I can’t keep doing this”?

For many years I felt a niggle. I had a niggle that there had to be something more. There had to be something different.

But I had responsibilities. As a single mum of three, it was my job to keep everything together. There was no time to lift my head and see if there were any other opportunities, and if I’m honest, I was too scared to.

My whole life, I’d been a good worker. I had a ‘head down, work, work, work’ mentality. But as good as I was at hospitality, I was also sh*t scared of being found out.

I feared that one day they were all going to wake up and realise that I couldn’t do what I was doing. It was a fear that ran deep, and it came to a head on that fateful night…

It all started when I transitioned from hospitality management to working in recruitment management (for hospitality). It was a completely different role and a huge challenge for me.

As State Manager, it was my responsibility to ensure all our clients had staff when they needed them. There were two aspects of recruitment: Temporary Staff and Full-time. The temp desk at this time was booming. We had over 450 staff on the books. And staff at venues all over Perth.  They were crazy times, and keeping it flowing was a lot to keep track of.

One of the things we offered was a 24-hour hot-line for our clients. We had a list of all staff members available and on standby and would place them as needed.

That night it was my turn to manage the 24-hour phone. But the hot-line phone wouldn’t stop.

I remember I was getting phone call. After phone call. After phone call. And I had my stand by list, and I was placing chefs here, kitchen hands there, waiters and cleaners somewhere else, figuring out who was going where after what venue – I’d never experienced a weekend like it. It was absolute mayhem!

My list of available staff was getting smaller and smaller, and then my state manager’s phone started ringing because they couldn’t get through on the hot-line. So, I was juggling two phones — one in each hand. I was putting people on hold and freaking out because I couldn’t keep up with the requests!

Then, my personal phone started going crazy as people realised they couldn’t get through on either of the two other ones!

Three phones were blaring at me. My poor list by then had disintegrated before my eyes. I had no staff and angry clients screaming at me and me trying to keep them calm. I had no way to sort it all out. I literally could not find any more staff.

Defining Moment #1:
“I just remember standing there crying and going: I can’t do this.”

The stress was too much. It was at that moment I knew there had to be something different for me!  There just had to be. I couldn’t do this anymore…

It was a turning point for me. I needed to do some soul searching. And that was where I went looking for something else. All I knew was I didn’t want to do recruitment. But I was good with people. And I loved helping people. And being of service.

That’s how I found coaching and went down the road of becoming a qualified coach. I thought – I’m good with people, I can talk to people easily, and they’re going to love working with me and ultimately pay me oceans of money!

Little did I know it’s never quite that easy…

Q: Tell me more about becoming a coach and starting your business – what was the biggest challenge?

So, I started coaching, and I had to travel interstate several times for training sessions. And of course, I upgraded to the highest program at the time too (I mean I wanted to be the best).  It was a very big personal development change for me learning about coaching – like it was a significant shift – because you discover so much about yourself whilst doing it, and some of it was quite confronting too.

I became quite good at it. I was getting lots of rave reviews from the people I coached pro-bono, so I finally decided in 2011 to launch my own business - The Communication Queen.

“Ta-daaaah!” I remember putting a post-up on Facebook going, “I’ve finally done it – I’m leaving my job –– I’m starting my own business” I was super excited.

The plan was to offer leadership and teambuilding coaching and training to the hospitality industry in Perth. I was convinced they needed my help. And that I was onto a winning idea!

So, I started organising free workshops. Lots of free workshops. Some of the most prominent hotels in Perth came along. But nobody would book me beyond the freebies. It was demoralising, to say the least!

I’d found the gaping hole in my whole plan: I didn’t have a clue how to market myself!

I also had one-on-one coaching clients at this stage, but not enough to sustain myself full time. I was still spending huge amounts of money investing in my training but wasn’t getting near enough back to start turning a profit…

So, I started mentoring other coaching students. From there, I also became a paid facilitator, and I used to do live coaching demonstrations. People would say, “oh my god, you’re brilliant”, but all the while (I would never admit it to them), I was actually working full-time behind it.

You see, to stay afloat, I was back in a hospitality job, doing 50-60 hours a week, and I was also doing anywhere between 10-20 hours of coaching on top of that!

I wore the badge of BUSY as a badge of honour, “oh, I’m too busy, I’m too busy…” I said it so often people stopped inviting me to go out with them. I isolated myself in a world of non-stop work. I believed I had to do it all on my own. Work and grow my business. Because I was stupid if I couldn’t…

I truly believed asking for help was a sign of weakness… that something was wrong with me if I couldn’t do it all by myself…

Q: What was the ultimate thing that made you go: Enough’s enough, time to stop living the double-life between employee and entrepreneur?

Early 2015 I was in Adelaide, and I knew my sister had been a bit ill.

Many, many years ago, she had had cancer, and her treatment damaged a valve in her heart. So, now 35 years later, she had to get an operation to repair this valve. But after she had that operation, she was still having some shortness of breath.

So, I talked to her a lot even though I was away interstate; I knew she had gone for some more tests, and they thought she had pneumonia, so she was awaiting the results.

Defining Moment #2:
“Then I received the phone call. She had stage four cancer.”

It hit me like a tonne of bricks.

And I remember in that second saying to myself, “I will never f*king be somewhere else when someone rings me and tells me she’s dead.” Like literally, it just woosh came over me.  Something changed in me deeply.

The next 15 months with my sister were very precious. My two other sisters came to stay with me (from Ireland and Melbourne) to spend time with our darling sister. It was an intense time.

But I couldn’t shake the thoughts and feelings – it was building up and building up – how can I change this? How can I get more momentum with my business? With my life? What can I do differently?

I was watching my sister fade away, and I remember thinking -
“I am not going to die with my song still in me!”

This year I am the same age as my sister when she knew that she was terminally ill. Not even 60. Her song had only just got into full flight, and it was stopped abruptly. It lit a fire inside me to make something happen!

So, I picked up the phone and did something I’d never done before.

Defining Moment #3:
“I asked for help.

I rang a mentor I’d worked with years ago who had really stretched my thinking. And I told him I was ready to do this business thing for REAL this time.

We started planning and talking and tweaking my marketing and strategies. In hindsight, again, I probably wouldn’t have believed him if he had told me that was exactly what I would become an expert in – marketing.

The one thing I’d struggled with the most!

But he knew that once I figured out how to do it. I could teach other coaches and consultants, and entrepreneurs just like me. He said if I was struggling – then there’s a market of thousands of others out there struggling too.

Wow. To think the one thing I was resisting the most was going to be the one thing I specialised in for my business: Teaching others how to overcome the “I don’t know how to market myself” hurdle.

It was radical!

I became the leader of a local group of coaches and started running events from that platform. I took what I was learning from my mentor about marketing and decision-brain science, and entrepreneur psychology and re-taught it to them.

I was hesitant and unsure, but once on stage, I was in my element. It felt good! So, I started doing more and more seminars and workshops. And people started showing up! Because I consistently offered something of value that helped solve their problems, people began taking notice and paying to come — something I hadn’t achieved before.

While I was doing these events, this amazing young lady who also worked with the same mentor started asking me if I needed any help. She offered her time, even helped write some copy for marketing, and genuinely showed interest in what I was creating.

We started working closer and closer together as we rolled out more and more marketing-focused events. We realised we had so many complimentary yet very different skills. Where I’m extroverted, she’s introverted, where I’m non-techy, she’s techy - we soon became a dynamic duo!

And that was one of the biggest things that propelled me forward; finding the right people to co-create with, people I could trust.

Because for so long, I thought I had to do it all alone. But I just couldn’t. It wasn’t because I was stupid (which is what I’d been telling myself for years), but because time was of the essence now, and to move as fast as I wanted to, I needed more hands-on deck. Since then, my VA has been another welcomed addition to the team!

Q: Wow – so now The Communication Queen is a fully online business – and you have multiple products, courses, and a weekly membership helping people learn high-conversion video marketing. What makes what you’re doing different from others in the marketing niche?

We know a lot of people have invested thousands into their learning. But have been left wanting more when they realise there still seems to be ‘missing pieces’ to the online marketing puzzle. Others will teach their strategies, the ones that worked for them, but when you go to implement them, it doesn’t seem to work for you, or there’s a step missing, or you don’t know how to adapt it to your unique situation, or you get stuck with the tech side of things.

We found many people were struggling with the “ok, I get the concept of the steps – but HOW do I actually do them?” They’ve gone off and done all courses focused on individual skills – like copywriting, social media, sales, funnels, and video, but have all these loose ends they don’t know how to connect and bring together.

And they’re smart people! But they’re just missing that ongoing support beyond the end of a course, those extra eyes on their project, or fixing that one tech issue that is holding them back from making progress.

So, we developed Exceptional Entrepreneurs as a co-creation space, a skill-sharing space, and a resource hub. It’s kind of like being in a little online chemistry lab, where we can create together, fix tech headaches, give feedback, and encourage action.

And it’s much more than a mastermind! Masterminds are quite often a lot of talking and not much doing. But this is a unique set-up; sometimes it’s talking because that’s what people need, but more often it’s hands-on ‘click this, click that, put that over here, edit that, try writing it like this’ style of support.

They go away with problems solved, answers gleaned, and ready to take the next step! It’s rewarding seeing them progress alongside us.

We've had members use simple video marketing (NO FILMING REQUIRED!) to gain more leads, sales and grow their brand and business.  It truly is exciting how much LEVERAGE there is in making moving stories to influence and persuade!

Carmel Murphy

(Interviewed and edited by Sarah Rose)

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